It’s the age old story: make something unexpected, maybe even outrageous… present it to an unsuspecting audience – and get it banned. Leak it (these days on youtube or wikileaks), seed it … and watch it go viral.
Since when does a university recruitment vid get in excess of half a million views in less than two weeks? Exactly… Reminds me of a postcard campaign I ran in campuses around the country a few years back. Worked best where it was banned… durr!