It’s the age old story: make something unexpected, maybe even outrageous… present it to an unsuspecting audience – and get it banned.  Leak it (these days on youtube or wikileaks), seed it … and watch it go viral. 

Since when does a university recruitment vid get in excess of half a million views in less than two weeks?  Exactly…  Reminds me of a postcard campaign I ran in campuses around the country a few years back.  Worked best where it was banned… durr!

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